Last night, Shemaroo Umang and Story Square Productions hosted a special screening for the first episode of their upcoming show, Jamuniya. The event saw the presence of lead actors Aleya Ghosh, Rajat Verma, and Bhojpuri superstar Rani Chatterjee, who enjoyed the premiere alongside an enthusiastic audience. The atmosphere was electric as Jamuniya’s powerful story unfolded on screen, leaving everyone deeply moved and sparking important conversations.
Even in today’s world, where women are excelling in every field, age-old prejudices still persist. Outdated beauty standards continue to shape perceptions of worth, making it vital to challenge these deep-rooted biases. Shemaroo Umang and Story Square Productions take on this issue with Jamuniya, a thought-provoking drama that highlights the struggles of those judged for their appearance. Airing Monday to Saturday, the show brings an inspiring and socially relevant story to households across India.
Set in the heart of Uttar Pradesh, Jamuniya follows the journey of a young girl who faces discrimination due to her dark complexion. However, much like the Jamun fruit—dark on the outside but rich and full of goodness—her true value lies beyond appearances. While she may not fit conventional beauty standards, her resilience, intelligence, and strength make her truly unforgettable. Through Jamuniya’s story, the show challenges traditional notions of beauty and explores how these societal pressures impact self-worth and acceptance.
Aleya Ghosh, who plays Jamuniya, shared her excitement about bringing such an inspiring character to life: “Jamuniya’s story is deeply personal to so many girls who have been judged and underestimated just because of their appearance. She is strong-willed, determined, and refuses to let society define her worth. What I love most about her is that she doesn’t wait for anyone’s approval—she knows her own strength and fearlessly pursues her dreams. As an actor, portraying such a powerful role is an honor, and I truly hope Jamuniya’s journey inspires girls of all ages to believe in themselves, especially when the world tells them they can’t. If this story gives even one girl the confidence to stand tall and follow her dreams, or even makes one person question their own biases, that will be the biggest victory. Beauty isn’t about skin tone—it’s about courage, determination, and the ability to rise above challenges. I can’t wait for the audience to see Jamuniya prove that!”
Rajat Verma, who plays Ratan Vyas, spoke about his complex character and the message the show conveys: “Ratan isn’t the ideal hero that many dream of—he is a reflection of the biases deeply rooted in our society. He has grown up with a certain mindset about beauty, shaped by the world around him. Personally, I don’t believe in these prejudices, but as an actor and a responsible citizen, I feel it’s important to bring such characters to life. Ratan’s story will make families think about how these beliefs are passed down to their sons. Each character in Jamuniya represents people around us. Jamuniya is about changing perspectives, and I’m proud to be a part of this journey.”
With its compelling narrative, strong performances, and a powerful social message, Jamuniya is set to challenge the way society perceives beauty. The show reinforces that a person’s worth is not defined by their skin color but by their character, values, and actions.
